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CONTENTS
Some Facts of Monsieur Coue’s Life – Page 10
Foreword: “Auto-suggestion and the autonomic nervous system” by Ron Eslinger – Page 12

Chapter I – Page 27
THE REALITY OF AUTO-SUGGESTION
• Auto-suggestion disconcerting in its simplicity
• Power of auto-suggestion known in the Middle Ages
• Pythagoras and Aristotle taught auto-suggestion
• Slaves to suggestion and masters of ourselves
• Dominance of the subconscious over the conscious
• Imagine you are sucking a lemon-Impossible to separate the physical from the mental

Chapter II – Page 33
THE ROLE OF THE IMAGINATION
• Dominance of the imagination over the will
• Law of converted effort
• The imagination should be unhindered
• Examples of the power of the imagination
• The moral factor in all disease
• The limitations of auto-suggestion unknown

Chapter III – Page 39
AUTO-SUGGESTION IN PRACTICE
• Simplicity of controlling the subconscious
• Like the Oracles of the Ancients
• Why a general suggestion is better than specific suggestions
• Don’t concentrate
• How to banish pain
• How to go to sleep
• Stammering, lack of confidence, and paralysis cured

Chapter IV – Page 45
DISEASES THAT CAN BE CURED
• Organic diseases can be influenced
• Showing how symptoms may be cured even when the disease itself may not
• Tuberculosis may be helped
• Sciatica, gastric troubles, constipation, asthma, and headaches readily helped
• Wasted tissue may be repaired
• Women may hold and enhance their beauty
• One must observe the ordinary rules of health
• The doctor a necessity

Chapter V – Page 51
MORAL POWER OF AUTO-SUGGESTION
• Psychic culture as necessary as physical
• Auto-suggestion can be used to combat criminal tendencies
• Power of suggestion in crime
• Suggestion in reformatories
• Vice can be conquered
Chapter VI – Page 57
AUTO-SUGGESTION IN THE EDUCATION OF CHILDREN
• How to treat children
• Encouragement particularly necessary to children
• Never frighten children
• Make work attractive
• Set only good examples
• Suggestion to children while falling asleep
• Suggestion in schools
• Character formed by imagination

Chapter VII – Page 63
MASTERS OF OUR DESTINIES
• Babies automatically practice auto-suggestion
• Self-mastery means health
• Modern miracles
Chapter VIII – Page 67
THE FUTURE OF AUTO-SUGGESTION
• Psychological research halted by materialism and fatalism
• Abstract philosophical ideas practically applied for therapeutic purposes
• Institutes for practice of auto-suggestion being built up in London, Paris, and New York
• Development of applied psychology just beginning
• Auto-suggestion may develop more rapidly in America than Europe

Chapter IX – Page 71
I AM NOT A HEALER
• Not a healer-
• Merely applying truths known for thousands of years
• No connection with religion
Appendix by Ron Eslinger – Page 75

SOME FACTS OF MONSIEUR COUE’S LIFE
Émile Coué (born in Troyes, France, 26 February 1857 of old noble Breton stock; died 2 July 1926 in Nancy, France) was a French psychologist and pharmacist who introduced a method of psychotherapy, healing, and self-improvement, based on autosuggestion or self-hypnosis. He has been called the Father of Applied Conditioning. He is remembered for his formula for curing by optimistic autosuggestion. His teaching achieved a vogue in England and the United States in the 1920s.
Most of us are familiar with the quote by Émile Coué, “Every day, in every way, I am getting better and better.”

Few people are aware that he was also a pharmacist and a pioneer in hypnosis. He believed in “autosuggestion” (self-hypnosis). He noticed that remedies given with positive autosuggestion worked better than the remedies alone. He also was known to state that each person had the solution to their own problem: “You have in yourself the instrument of your cure.”

Coué often worked with patients to build what we would call today, their self-image or self-esteem. He did this by utilizing his “Law of Concentrated Attention.” The Law of Concentrated Attention states that whenever attention is concentrated on an idea over and over again, it spontaneously tends to realize itself. That’s where “every day…” came in.
Coué learned hypnosis from Ambroise-Auguste Liébault, the founder of Nancy School, and in 1913 Coué founded the Lorraine Society of Applied Psychology. His book Self-mastery through conscious autosuggestion caused a sensation on its publication in England (1920) and in the United States (1922).

Coué introduced a new method, the self-starting of conscious autosuggestion. He modified the theory of Abbé Faria by proposing that for autosuggestion to flow from the mind, one has to feed it first. By repeating words or images as self-suggestion to the subconscious mind, one can condition the mind, and then the conditioned mind will produce an autogenic command when required.

His familiar mantra, “Every day, in every way, I am getting better and better” (Tous les jours à tous points de vue je vais de mieux en mieux), is sometimes known as Couéism, or the Coué method. The method depends in part on routine repetition of the formula.

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